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 What is Your Mission?

Recently I employed some lovely people to help with my website and marketing and like all good professionals they asked some pointed questions to make sure they are helping me to achieve my business goals…

This got me thinking – what are my business goals? What is my mission?

Well a mission statement usually contains 4 parts:

➡️ PURPOSE – the fundamental reason for your business
➡️ MISSION – the goals you set to achieve your purpose
➡️ CULTURE – your company style and how you lead your employees and customers
➡️ VALUES – your business beliefs which underpin your purpose and mission

What is your mission? Are you achieving the goals you set yourself?

Maybe now would be a good time to think about these and check that you are still following your own mission!


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