Essentially yes, you have an objective in mind, you work out the tools, cost, manpower and time needed to complete it, and plan your strategy accordingly. However, a project is usually short term, measured in months with deadlines in specific places, whereas a business plan is measured in years. Also, the deadlines can be blurred due to vague descriptions, such as turnover above £1M, or over 50 employees. In addition, there are outside factors, for example changes in staff and suppliers. You therefore need to consider what you want in broader terms and how you can overcome any obstacles to progress.

Your accountant is in a unique position to help you and your business. By meeting to discuss your plans, your accountant can take an objective look at the business, use ‘SWOT’ and other methods to analyse and review your systems and financial activity, and then help you decide on a strategy with completion dates to meet objectives as well as setting deadlines for actions. Importantly, they can tell you what you are able to do: eg to change year ends, shareholders or types of financing, as well as what you should not do! Having these conversations in advance can save a lot of costs and additional work later.
In short, by setting a regular meeting schedule, you can discuss what has happened, where you are in relation to where you want to be, and plan the road to achieving success.

There is a wide industry of business and marketing advice available. All good business advisors will have accountants to assist with the advice they give, and all good accountants will have recommended marketing and finance advisors who will supply specific help in how to market your product and finance your business. Sometimes it’s as simple as your website isn’t communicating your message properly to your audience.
Your accountant however, will let you know if it is your cashflow, suppliers or market that looks like the biggest threat or opportunity, so that you can approach any business advisors and ask them about a particular area which needs support. Please note that accountants cannot give financial or investment advice, equally your financial advisor cannot give tax planning and accounting advice. The best scenario is your accountant and your other advisors working together to help and support you.